Two whole customers in Ontario called us to say they were outraged by the use of  rainbow-coloured lettering in our logo, during Pride month. (So they were never shopping here again. Ok goodbye.) Skateboarding stands with a long tradition of misfits, independent thinkers and people who pull at the creative edge of the fabric of our society.  And if you just go to the skatepark and it all seems pretty straightforward and set-up, and pretty much like any other sport...  well it isn't.  You're standing on the shoulders of a lot of people who came before, skaters who laid their hearts and souls and bodies on the line for a special spirit they believed in.  If you skate, you stand with the underdogs.  That's the way it is.